I’m not just here to help you manage your money.
I’m here to help you take back control - strategically and sustainably.
I’m not just here to help you manage your money.
I’m here to help you take back control - strategically and sustainably.
I’m here to help you take back control - strategically and sustainably.
Who Am I?
Who Am I?
I’m Renee Popplewell - Personal CFO and Business Mentor, founder of The Accountability Playbook, and someone who believes financial empowerment is about more than spreadsheets.
With over 20 years of experience in corporate finance, operations, and strategy - and several years building my business while working full-time -I know the pressure of trying to “do it all” without the right systems in place.
I created The Accountability Playbook because I saw a gap: too many smart, capable people were feeling overwhelmed - not because they weren’t trying, but because they didn’t have the support, structure, or confidence to make financial decisions that served them.
Since leaving my corporate career, I’ve worked with solopreneurs, small business owners, professionals and people alike to simplify their finances, improve their systems, and finally feel in control again.
Because financial success isn’t just about what you earn.
It’s about how you manage it - and how well your life and business actually work for you.
With over 20 years of experience in corporate finance, operations, and strategy - and several years building my business while working full-time -I know the pressure of trying to “do it all” without the right systems in place.
I created The Accountability Playbook because I saw a gap: too many smart, capable people were feeling overwhelmed - not because they weren’t trying, but because they didn’t have the support, structure, or confidence to make financial decisions that served them.
Since leaving my corporate career, I’ve worked with solopreneurs, small business owners, professionals and people alike to simplify their finances, improve their systems, and finally feel in control again.
Because financial success isn’t just about what you earn.
It’s about how you manage it - and how well your life and business actually work for you.
My Journey
My Journey
Before The Accountability Playbook, I was “the finance friend.”
The one people came to with questions about budgeting, money mindset, or cash flow - because I always had a knack for numbers and a want to help.
But the real shift came during a personal wake-up call.
Despite my career in corporate finance, I found myself deep in debt. The shame was overwhelming - but it became my turning point. Getting out of that situation didn’t just restore my finances. It changed everything about how I viewed money, support, and sustainability.
I also discovered coaching and the power of having someone in your corner. That experience helped me take aligned action during a difficult period in my life, and planted the seed for what would become my mission.
Fast forward: in 2025, I was made redundant from my corporate job. And instead of falling apart, I chose to lean in.
Today, I help individuals and business owners gain clarity, build structure, and make empowered financial decisions, without shame or stress. From the UK to Trinidad, the impact is now global.
And we’re just getting started.
The one people came to with questions about budgeting, money mindset, or cash flow - because I always had a knack for numbers and a want to help.
But the real shift came during a personal wake-up call.
Despite my career in corporate finance, I found myself deep in debt. The shame was overwhelming - but it became my turning point. Getting out of that situation didn’t just restore my finances. It changed everything about how I viewed money, support, and sustainability.
I also discovered coaching and the power of having someone in your corner. That experience helped me take aligned action during a difficult period in my life, and planted the seed for what would become my mission.
Fast forward: in 2025, I was made redundant from my corporate job. And instead of falling apart, I chose to lean in.
Today, I help individuals and business owners gain clarity, build structure, and make empowered financial decisions, without shame or stress. From the UK to Trinidad, the impact is now global.
And we’re just getting started.
